BOSTON RUSSIAN BULLETIN
We are a monthly publication aimed at the Russian-speaking population of Massachusetts. The Russian community in the state (composed of people of several ethnic origins who use Russian as their native language or communicate freely in it) is significant in size and continues to grow due to the large influx
of immigrants from the former Soviet Union.
For over 17 years month after month the Russian Bulleting constantly growth in popularity among recent and old Russian-speaking immigrants by being the best channel for American business willing
to reach this very active community and the best business exchange publication for the community.
The majority of our subscribers live in the Greater Boston, Metro West, and North Shore areas. We also reach people who live relatively far from Boston (in Massachusetts and neighboring New England states and so are unable to receive community related information, except through the Bulletin coming directly to their mailbox.
Bulletin includes all sorts of advertisements: job offers, buy/sell, business, personal, classified ads, information about cultural and trading events, etc. We also publish some editorials, small articles,
and other non-commercial materials that help our popularity among our readers.
The total circulation of out bulletin is currently 8000 copies, of which over 4500 are sent directly to households throughout Massachusetts and the rest is distributed through Russian-speaking businesses, food stores, doctors, lawyers, elderly housing projects with high concentration of Russian-speaking tenants, and other places where it can be picked up. The Bulletin is normally sent to subscribers in the beginning of each months.
Prices and Deadlines
A bulletin's page is 8.5” high and 5.5” wide (7” high and 4.75” wide excluding the margins).
- First two pages, last two pages and 4-12 pages in the middle
are printed on glossy paper in full color.
- Full page advertisements including any graphics cost:
$250 on a regular black and white page;
$695 on the 1st page cover;
$600 on the cover insides;
$400 on the two color insert page;
$600 on the full color page in the middle.
- Half page advertisements cost:
$150 on a regular black and white page with graphics;
$220 on the two color insert page;
$350 on the full color page in the middle.
- 1/3 page advertisements cost:
$107 black and white.
- 1/4 page advertisement cost:
$85 black and white.
- 1/8 page advertisement cost:
$45 black and white.
- The price of a 2.3 wide advertisement on a regular black and white page in the Bulletin $25.
- The deadline for submissions or cancellations of advertisements is 20’th of each months preceding the issue months.
- FREE: listing to the Business Directory at www.russianmass.com
When choosing a location of an advertisement within the Bulletin we always seek to accommodate advertiser's preference and to maximize the advertisement effectiveness; however, it must be understood that not all requests about the location of an ad (including placement on the first page) can be satisfied by the publisher.
We can translate advertisement given to us into Russian and we will gladly develop the best design for your advertisement needs.
If you need any additional information please contact us.
RUSSIAN ADVERTISEMENT NEWSPAPER
Boston Russian Advertisement is the most popular Russian community newspaper in the Greater Boston Area for over 6 years. Being affiliated with Russian Advertising USA, out of New York, Chicago, Los Angeles and Philadelphia for over 13 years, it is no surprise the Boston Russian Advertising is the most admired commercial service circular by it's readers.
Boston Russian Advertisement is released every two weeks with 32 pages including 4 pages in full color. Every two week 6000 copies are circulated to our faithful readers throughout the Russian community via stores, doctors offices and businesses owned by Russian community members. Every issue contains valuable information and interesting articles about life in Boston, community events and other information. This is what makes the Biggest Boston Russian Community newspaper so popular among the community.
The newspaper is also extremely valuable for its informative commercials that allow Russian Community readers to find out about exciting promotions, services and businesses offered within the community. The best real-estate brokers, mortgage banker, auto repair centers, insurance agency and many more services are all found at the tips of there fingers.
Special Prices on advertisement ONCE PER MONTH in the Russian Advertisement Newspaper:
A newspapers’s page is 11” high and 15” wide (10” high and 14” wide excluding the margins).
- Full Black and White Page — $250.00
- 1/2 Black and White Page — $150.00
- 1/3 Black and White Page — $100.00
- 1/4 Black and White Page — $85.00
- 1/8 Black and White Page — $50.00
- 1/16 Black and White Page — $30.00
- Full Page Color — $400.00
- 1/2 page Color — $220.00
THE MORNING STARTS WITH RUSSIAN RADIO
Every Monday through Friday, from seven and until nine in the morning, throughout Boston and the suburbs you can hear Russian radio at 1470 AM. The radio show consists of local as well as world news, medical news, weather, traffic and sports reports as well as other topics. The show is aimed at some 120,000 residents of Massachusetts who comprehend and speak Russian.
From day one the show is anchored by a well known Russian journalist, recipient of many professional awards, play writer and author Leonid Komarovsky. The show is called “Times and Mores” — it's an overview of the political, economic and social situations that are encountered by the anchor and other Russian speakers on a day to day basis. The show is interactive — any listener can call the studio and share his or her opinion with Mr. Komarovsky. Russian speaking politicians, businessmen, writers and journalists from Europe, Middle East and former Soviet Union states are frequent guests. The show is also well known to the Russian-speaking residents of Chicago and New-York City.
The sports report is brought to the listeners by Eugene Lepetuhin — also a well known Russian radio journalist now living in the US. In the past Mr. Lepetuhin headed the sports section of the Mayak radio in the Soviet Union and later Russia. Mr. Lepetuhin reported from 11 Olympic Games and was an avid sportsman and coach.
Russian radio has become a noticeable part of the life in the Russian community. 1470 AM can be heard in approximately 80% of the Russian-American communities of Massachusetts. With arrival of the “Times and Mores” the community now has full spectrum of mass media outlets that cater specifically to Russian speaking Americans: “Russian Bulletin” agency produces a monthly “Russian Bulletin, Boston” magazine founded in 1988, “Russian Advertising” newspaper is delivered twice a month since 1999, Russian TV show “Aspect”, web portal www.russianmass.com and now “Times and Mores” in Russian.
The abovementioned media outlets present an unprecedented opportunity to promote goods and services in the community. It is now possible to promote a product or service to the Russian community through previously unavailable outlets and achieve maximum results with minimal investment. Those that wanted the Russian speaking community to become aware of their product have already taken advantage of this opportunity — from entrepreneurs wishing to promote a new product to politicians trying to get the vote in local elections.
“Russian Bulletin” advertising agency is ready to help you navigate the Russian speaking marketplace. Russian speakers in Massachusetts are successful people who buy cars and houses, food and entertainment, goods and services; some have finally gained access to what was unattainable in their country of birth. If you want them to become your clients and customers — please contact “Russian Bulletin”.
RATES per a 30 sec spot
| Number of spots per month |
Recorded Ad (RA) |
Ad Lib (AL30) |
Ad Lib (AL60) |
Sponsorship |
Production |
| Less than 21 |
$70
|
$120
|
$230
|
See note 1
|
$100
|
| 21-40 |
$65
|
$115
|
$220
|
See note 1
|
$100
|
| 41-60 |
$60
|
$110
|
$210
|
See note 1
|
$100
|
| More than 60 |
$55
|
$100
|
$200
|
See note 1
|
$100
|
Note 1: Sponsorship is rated according to segment duration
Note 2: All local businesses have 28% discount on all rates
(except for syndicated parts of the show)
Advertisement Packages with 6 month commitments
- Russian Bulletin + Russian Advertisement + Web package #1:
Full black and white page in Russian Bulletin and 1/2 Newspaper page in Russian Advertisement Newspaper, plus our web marketing package #1 = $349.99 per month.
(Regular price is $250.00+$150.00+$29.99)
- Russian Bulletin + Russian Advertisement + listing on russianmass.com:
1/2 black and white page in Russian Bulletin and 1/2 Newspaper page in Russian Advertisement Newspaper + listing on russianmass.com = $269.99 per month.
(Regular price is $150.00+$150.00+$29.99)
- Russian Bulletin + Russian Advertisement + listing on russianmass.com:
1/2 page in the Russian Bulletin and 1/4 Newspaper page in Russian Advertisement Newspaper = $189.99 per month.
(Regular price is $150.00+$85.00+$29.99)
Full Color Advertisement Packages
- 1/2 Full Color in Russian Bulletin + 1/4 Black and White in Russian Advertisement Newspaper + Web ad package = $399.00 per month.
(Regular price is $350.00+$85.00+$29.99)
- 1/1 Full Color in Russian Bulletin + 1/2 Black and White in Russian Advertisement Newspaper + Web ad package = $689.00 for 6 month.
(Regular price is $600.00+$220.00+$29.99)
- 1/1 Full Color in Russian Bulletin + 1/4 Black and White in Russian Advertisement Newspaper + Web ad package + article about your business in Russian Newspaper = $699.00 for 6 month.
(Regular price is $600.00+$220.00+$29.99)
Plus Russian Radio: 20% off regular price.
We can also develop a custom advertisement package for you.
All of the advertisements placed with us is automatically published
on our web-site in the on-line business directory:
www.russianmass.com |
